Project: Lifetime Network Rebrand 2012

Leroy + Clarkson's team worked on brand strategy, identity and broadcast design packages. Here are some of my exploration sketches. Also included the final Lifetime sizzle reel. For more info click here.

Credits

Company: Leroy+Clarkson
Creative Director: Daniel Fries
Producer: Lindsay Adams, Meg Donohoe
Art Director: Laura Rieland

Design: Laura Rieland, Sianey Montes de Oca, Erin Kilkenny, Nadia Husain, Sarah Cohen.

Animation: Sianey Montes de Oca, Erin Kilkenny, Nadia Husain, Ray Lee, Alex Gasowski, Jared Williams.